Product Manager Consumer hybrid/Irvine CA

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Improving quality-of-life through innovations in urology. 

 

Urovant Sciences is a biopharmaceutical company focused on developing and commercializing innovative therapies for urological conditions.

 

Every employee at Urovant plays an integral role to our success. We are ambitious in our approach to improving outcomes for the patients and healthcare providers we serve. Our fast-paced environment rewards strategic decision-making and collaboration, giving team members opportunities to grow beyond their expertise.

 

The Company's current area of research focus is Urological disease. Urovant Sciences is currently investigating treatments for OAB in men with benign prostatic hyperplasia (BPH), as well as an earlier stage gene-therapy for OAB in patients who have failed oral pharmacologic therapy. Urovant Sciences, a subsidiary of Sumitovant Biopharma Ltd., intends to develop novel treatments for additional urologic diseases. Learn more at ****Descriptionnnn

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The Product Manager, Consumer Marketing will help develop the consumer strategy and lead tactical execution for the ongoing growth of GEMTESA. 

 

Tactical responsibilities may include but are not limited to driving the execution of in-office promotion, direct to patient education, digital marketing campaigns, and may include traditional DTC tactics including print and/or traditional TV (pending market analysis and potential return on investment). Additional responsibilities include patient advocacy and brand communications, including PR support. The consumer lead will work closely with the HCP Marketing team, as well as all other involved functions and agency partners. 

 

Create innovative, industry-first solutions while staying current on evolving media trends, technology platforms and opportunities that exist in the Health and Pharma space to strengthen the patient experience. Look for test and learn opportunities that make sense for the brand (and the company long-term). Utilize multiple sources of information (market research, advisory boards, stakeholder interactions) to understand the Urology marketplace and consumer audiences:  identify gaps and provide solutions to develop strategies and tactical plans. Maintain an entrepreneurial, yet collaborative mindset focused on driving brand success.

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nnnnKey Duties and Responsibilitiesnnn

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• Develop patient / consumer content, working cross functionally to ensure an integrated and timely execution of patient strategies.  Ensure DTP/DTC strategies and tactics are aligned with professional promotions strategy.
• Drive digital marketing strategy, execute tactics and build a measurement/optimization plan.
• Patient Advocacy - Help drive strategic engagement and partnerships with relevant patient advocacy and support groups.  Design and manage promotion of patient facing savings strategy in partnership with Director, Payer Marketing and HCP team. 
• Execute PR initiatives, including but not limited to strategic partnerships.
• Manage Budgets - Gain approval for marketing materials through internal review process and ensure marketing activities follow compliance, regulatory and legal requirements.  Perform ongoing analysis of consumer marketing campaigns while achieving expense targets for areas of responsibility; lead expense budget tracking and contribute to budget planning. 
• Build strong cross-functional relationships within the organization.
• Maintain strong awareness of impact patient marketing tools have on sales, marketing and payor strategies and initiatives.

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nnnnEducation and Experiencennn

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• Bachelor's degree in related field, MBA preferred.
• 3 years Product Management experience (Consumer marketing is preferred).
• Strong knowledge of health care and/or pharmaceutical industry.
• Product launch experience required.
• Experience with digital marketing strategy and execution.
• Experience working with agencies in development, implementation and execution of marketing plan, including the production and development of consumer/patient materials and campaigns across multiple channels.
• Media planning and analysis experience preferred, including managing multiple agency partners to produce deliverables within timelines and allocated budget.
• Solid knowledge of marketing areas including product positioning, marketing plan development and execution, strategic communications, product launch, public and private payer reimbursement environment.
• Successful track record of strategic and tactical marketing. Urology and/or Women's Health experience preferred.

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nnnnEssential Skills and Abilitiesnnn

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• Thrives in an unstructured, start-up environment.
• Self-starter that can work independently and collaboratively, prioritize tasks and has initiative and excitement to take on unfamiliar tasks.
• Strong organizational and communication skills (both written and oral).
• Strong interpersonal skills and ability to manage agency partners.
• Strong financial business acumen and analytical skills.
• Fosters productive, collaborative cross functional relationships.
• Gives and takes constructive feedback with openness.
• Flexibility to adapt to an invigorating but often changing start-up environment.
• Travel, domestic only, for at least 20% of time, depending on business needs.

To ensure the health and safety of our workforce while doing our part to protect those around us, Urovant Sciences is requiring proof of full COVID vaccination for US and Global employees as a condition of employment to the extent permissible under federal and state laws and subject to legally-recognized accommodations.

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