Digital Channel Strategist - Pharmacy Remote

Profile

Job Information

Humana

Digital Channel Strategist - Pharmacy (Remote)

in

Louisville

Kentucky

Description

The Digital Channel Strategist (Strategy Advancement Advisor) provides strategic planning support for Humana's online pharmacy by using digital expertise, consumer insights, and technical knowledge to identify new opportunities and solve complex problems across e-commerce websites and mobile apps.

Responsibilities

Key Responsibilities

The Strategy Advancement Advisor leads digital experience strategy for our Pharmacy digital portfolio by understanding consumer journeys, identifying issues and opportunities, and working with research, design, content, and product teams to develop solutions that meet customer needs.

Works closely with organizational leaders to provide digital thought leadership and consulting to optimize existing or develop new digital product capabilities based on trade-offs among cost, speed, customer needs, strategy and business impact

Illustrates the organization's vision and plans that communicate the ongoing business case for continued investment in digital

Leads initiatives to analyze complex business problems and issues using data from internal and external sources

Interacts with leaders to keep abreast of objectives as well as peers to interpret information and improve cross-functional processes and programs

Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision

Advises marketing and segment partners on digital strategy, targeting, experimentation and audience messaging

Identifies, designs and builds digital requirements and specifications for various communication campaigns to enhance the effectiveness of campaigns against drive-to-digital performance goals.

Provides expertise in campaign measurement best practices and bridges gaps between campaigns and business intelligence and reporting teams

Analyzes and shares marketing and digital product performance results with stakeholders

Project manages across a portfolio of initiatives to help operationalize and execute

Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision

The successful candidate will be self-directed, highly-engaged, able to navigate through ambiguity and have demonstrated expertise in digital strategy development & execution to support multi-functional, cross collaborative efforts essential to improving digital member experience and supporting strategic goals. This will require being a consumer advocate who longs to understand their journey and takes responsibility to enhance their experience.

Qualifications

Bachelor's degree

5 years of digital strategy and/or product management experience delivering large complex programs (e.g., a portfolio of projects)

Ability to work collaboratively under pressure, with proven experience working on complex, large-scale and time-critical projects.

Results-oriented, energetic and focused with a strong desire to learn and succeed.

Ability to inspire and communicate with a wide range of constituents and executives across functions and organizational levels; ability to lead by influence across a worldwide matrix organization Identify critical issues and opportunities, evaluate options and provide recommendations

Ability to balance priorities while maintaining a high degree of organization and control

Experience in online/mobile commerce, digital technology, and/or business development

Ability to work collaboratively across a complex matrix of stakeholders and influence across multiple job levels and job functions

Strong program management skills with great attention to detail

Demonstrated problem solver who can address current challenges while predicting and managing to potential issues 1-2 quarters out

Motivated collaborator that seeks feedback while driving goals and is comfortable with ambiguity and change

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

​ Location options:

Chicago, IL, Louisville, KY, or Remote (Work from Home)

Please Note

For this job, associates are required to be fully COVID vaccinated, including booster or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:

Provide proof of full vaccination, including booster or commit to testing protocols

*OR  *

Provide proof of applicable exemption including any required supporting documentation

Medical, religious, state and remote-only work exemptions are available.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com