No doubt, you see a product promoter or product demonstrators in the stores. They stir interest of customers by showing the best features of the services or products. This is an important step to help customers decide what products to buy. They demonstrate it to the public and sometimes answer questions about the product. Demonstrators and product promoters main job is to convey information to consumers. This is a very successful and effective strategy to market the products and services efficiently.
Product jobs are not limited to retail industry; many industries are adapting the effective marketing strategy. In trade fairs and in stores, even in television, product demonstrations generate sales of many products and services from knives to high technology products. Product demonstrators are also taking advantage of the internet phenomena. New markets are found in the net everyday reaching millions of people.
Demonstrating products and services creates many other product jobs such as camera men for instructional videos and demonstrations, script writers, interior decorators for set creation, video editors, and audio expert and recording staff. Product demonstrators are often found in the internet, in every website that promotes services and products. Many videos of product promoters are intended for instructional, awareness, promotional purposes, and sometimes comparisons from their competition.
Good old marketing strategies work; so many product demonstrators are seen on television or live in many stores to promote new items to generate sales. They may use promotional strategies like mail promotion, live product demos, giving away free samples and coupons for the services and products. They conduct demonstrations to convey important information to the public, to educate them, and present the best features of their products to as many people as they can. They also distribute flyers, brochures, and pamphlets. The goal is to catch the attention of potential customers.
Product jobs such as product demonstrators and promoters are employed in retail, manufacturing, software, transportation, media, tourism, and hospitality industries. About half of product promoters employed work part time, while some travel frequently, and some have permanent work. Product demonstrators and promoters come to trade fairs, community centers and mostly in large malls and stores. Interacting with many people and answering questions after the demo is a part of the promoter’s job. Software companies target business leaders and IT managers to promote their software and show them the capabilities, reports, comparisons, and price.
Product jobs such as a product demonstrator receive free job training. While other employers require high school diploma for simple product demos and some are required to have a bachelor’s degree. The product demonstrators are expected to be adept in all the product and methods including the companies’ philosophy during training sessions. He or she must know the products or services features and capabilities intimately to be an effective demonstrator or promoter. Some have made it to television to target house bound moms and customers. The product promoters should have great personality, should conduct the demo flawlessly, and must possess good communication skills. Applicants with linguistic capabilities have offers great advantages.
Product jobs as promoter and demonstrators’ median hourly pay are $15 or more depending on the project and industry. Some receive an annual income of $40,000 or more. The employment outlook for product demonstrators is strong in all industries and each year, as the industry increases in growth, so do the jobs.
Before the big interview you have to list your strengths in terms of experience, skills, and traits, preparing a script, and begin by talking about your previous experience, mention the strengths you have listed and end with your current situation like what you are looking for in a company you want to work with. Practice your script until you are confident enough not to sound rehearsed because this preparation will assist you in answering other questions and help you focus on what you have to offer to the company you are applying.
You can find more product jobs listings by visiting ProductManagerCrossing.com and sign up for a risk free trial today to find product manager jobs that are just right for you!
