A product manager’s main responsibility is to develop and plan products or product marketing stratagem. To make a marketing campaign successful, various company departments including the sales, public relations, product development, and marketing research departments must work with the product manager and submit reports to the director for marketing or a manager for marketing. Product managers are present in every conceivable sector such as software products, manufacturing, retail, perfume, cosmetics, publishing companies, food and drugs industries, etc.
A product manager is an important person in many corporations because of his or her services and selling capabilities. He or she assesses the product demand of the customers, finds out who are the potential buyers, stays ahead of and knows the competition and is in charge of product development. Promotion of the services and products is very important so they should maintain a relationship with the PR and the advertising personnel.
Product managers should also be able to handle large workforce, and keeping an open line of communication with the other groups within the corporation and its branches. The project managers should be creative and keep strict adherence to company policies and objectives. PM’s must be up to date in keeping up with the technological advancements and being flexible and versatile as well.
Product manager jobs usually require a bachelor’s degree but most companies prefer those that have a degree in business administration. However, those with other educational background are usually also welcome to apply. Being a product manager requires special training. In manufacturing companies, technical and IT companies anyone with a bachelor’s degree in engineering or higher is acceptable. Other acceptable courses include communications, economics, business law, advertising, and marketing research. A project manager should be IT oriented.
If you consider filling a product manager position, you should have ample experience for you to be considered. You can start working as an entry level worker, a marketing researcher, sales and purchasing agent and you can work your way to the top. While many companies hire employees within the company, some companies choose to find someone to fill the position elsewhere so you have to lookout for jobs openings. Many internet employment agencies or job sites have thousands of product manager jobs you can choose from. You can also check out newspapers ads, bulletin boards or simply ask friends and family for possible openings or a training program from a company seeking a product manager.
Product manager jobs are very lucrative jobs that are often in demand. They are sometimes promoted to the top positions of companies if they are successful. More and more products emerge in the market today, thus more product manager jobs are in demand for many years to come.
Product managers can work full time for about 40 hours a week, plus more if something comes up. A product manager’s job is a very demanding one. He spends most of his time working with the staff, travels to meet with clients and so on. A product manager can earn as much as $100,000 dollars annually including other benefits and incentives.
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